Etsy Stock Surges 14% on OpenAI Partnership for AI-Powered Checkout
Etsy shares rallied 14% following its announcement of a strategic partnership with OpenAI to integrate 'Instant Checkout' via ChatGPT. The feature enables U.S. users to purchase single items from Etsy sellers directly through the AI chatbot, potentially unlocking new revenue streams for both companies.
OpenAI will collect fees from Etsy transactions processed through ChatGPT, marking a monetization push for the cash-burning AI startup. The deal exposes Etsy's handmade and vintage goods to ChatGPT's user base without price inflation for buyers—a calculated bet on AI-driven commerce acceleration.